Dr. Amanda Ledet

Amanda Ledet is an instructor in the Marketing Department at LSU's E.J. Ourso College of Business and cofounder of Stripes Social, an event-based marketing organization which specializes in aligning businesses with influential brand ambassadors. A dynamic combination of teacher, researcher, and creator; her goals are to share her passion for the field of marketing and make a difference in the lives of those she serves. 

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As an educator, Dr. Ledet guides students through relevant topics such as sports marketing, consumer motives, social media engagement, and the impact of name, image, and likeness activities on athletes. She teaches graduate-level marketing management and sports marketing/NIL courses and undergraduate courses in principles of marketing, consumer behavior, marketing management, and independent studies in marketing. Her versatile teaching portfolio also includes sales management, services marketing, introduction to business, business communications, human relations, computerized accounting, and personal finance. ​

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Dr. Ledet has collaborated with businesses across healthcare, retail, real estate, professional services, and sports on strategic marketing campaigns. Most notably, she oversaw the creation of a campaign for a local hospital that resulted in nearly 500 new patients, generating almost $2 million in estimated additional revenue. Her work combines compelling storytelling with creative strategy to deliver intentional impact for organizations.

 

​In 2026, Dr. Ledet was honored with the Innovator Award from the E.J. Ourso College of Business and received a Top Judge Award at the 2026 National Collegiate Digital Marketing Championship. Recognized for her dedication to students, she received the Outstanding Instructor Teaching Award from the E.J. Ourso College of Business in 2024, as well as the Award for Outstanding Dedication to the Students of LSU from Sigma Phi Epsilon for multiple consecutive years. Furthermore, her research has earned accolades such as the Steven J. Shaw and Joe Hair Best Paper Conference Winner in 2020 and the Best Paper in the B2B Track for her work on "Communication Alignment in Sales: The Role of Emotional Intelligence."​

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Amanda is an active member of prominent organizations like the Sports Marketing Association, Sales and Marketing Executives of Baton Rouge, and the Academy of Marketing Science. With her multifaceted contributions to the world of marketing, Dr. Ledet strives to continuously be a dedicated educator, purposeful researcher, and innovative creator.

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